Prime Drink Group Secures Exclusive North American Licenses for Beach Day Every Day

MONTREAL, Feb. 06, 2026 (GLOBE NEWSWIRE) -- Prime Drink Group Corp. (CSE: PRME) (“Prime” or the “Company”) is pleased to announce that it has secured exclusive licenses from Prime Capital Investments Inc. for the rights to certain Beach Day Every Day ("BDED") trademarks, in exchange for royalties and marketing and promotion fees. These licenses will allow Prime to use the BDED brand exclusively in connection with the production and commercialization of ready-to-drink beverages and low-calorie cola beverages in North America (excluding Québec). The licenses have a five-year term.

"This licensing agreement marks an important step in the expansion of the Beach Day Every Day brand in North America. Prime will act as both a financial and marketing partner, actively contributing to accelerating the brand's growth potential in the United States and the rest of Canada. By obtaining these licenses, we are positioning the brand for faster expansion and long-term success," said Alexandre Côté, Prime's CEO.

Furthermore, following a due diligence review, the Company has decided not to proceed with the acquisition of a 70% interest in 9375-4208 Québec Inc., announced on April 7, 2025, whose main asset was the Relax Downlow brand.

About Prime Drink Group
Prime Drink Group Corp (CSE: PRME) is a Québec-based corporation focused on becoming a leading diversified holding company in the beverage, influencer media and hospitality sectors.

For further information, please contact:
Jean Gosselin, CFO
Phone: (514) 394-7717
Email: info@prime-group.ca

Forward-Looking Information
This press release contains “forward-looking information” within the meaning of applicable Canadian securities legislation. Generally, forward-looking information can be identified by the use of forward-looking terminology such as “plans”, “expects” or “does not expect”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations (including negative and grammatical variations) of such words and phrases or statements that certain acts, events or results “may”, “could”, “would”, “might” or “will be taken”, “occur” or “be achieved”. Forward-looking information in this press release may include, without limitation, statements relating to the potential business activity that could result from the licensing and distribution agreements.

These statements are based upon assumptions that are subject to significant risks and uncertainties, including risks regarding the beverage industry, market conditions, general economic factors, and the equity markets generally. Because of these risks and uncertainties and as a result of a variety of factors, the actual results, expectations, achievements or performance of Prime may differ materially from those anticipated and indicated by these forward-looking statements. Any number of factors could cause actual results to differ materially from these forward-looking statements as well as future results. Although Prime believes that the expectations reflected in forward-looking statements are reasonable, they can give no assurances that the expectations of any forward-looking statements will prove to be correct. Except as required by law, Prime disclaims any intention and assumes no obligation to update or revise any forward-looking statements to reflect actual results, whether as a result of new information, future events, changes in assumptions, changes in factors affecting such forward-looking statements or otherwise.

Neither the Canadian Securities Exchange nor its Regulation Services Provider accepts responsibility for the adequacy or accuracy of this release.

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